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Blog · 5 min read

What should a small business website cost?

Website prices range from free do-it-yourself builders to agencies charging thousands. Here's how to know what you're paying for.

Website design work in progress

Ask ten people what a website costs and you'll get ten answers. Here's a simple way to compare your options.

Do-it-yourself builders

Website builders charge a monthly fee and give you templates. The cost is low, but you do the writing, design, photos and setup yourself, and many owners never finish.

Freelancers

A freelancer can build a nice site, but prices and quality vary a lot. Ask who hosts the site, who makes changes later, and what happens if they stop answering.

Agencies

Full-service agencies can do great work but often charge thousands up front, plus monthly fees and long contracts. That can be too much for a new or small business.

What to look for

  • A preview before you pay, so you know what you're getting
  • Mobile-first design, since most local searches happen on phones
  • Click-to-call and a contact form on every page
  • Hosting, security and updates included in one monthly price
  • No long contracts, and you own your domain and content

Our pricing

Kairos websites start at $497 for setup plus $49 a month for hosting, security and changes. Growth sites with booking and Google setup are $1,497 plus $149 a month. Every plan starts with a free preview. See all options and build your order.