How to show up on Google Maps: a 7-step checklist

When people search for a business near them, Google Maps results come first. These seven steps help your business show up there.

When someone searches "plumber near me" or "nail salon open now," the first thing they usually see is a map with three businesses. Here's how to give your business the best chance of being one of them.

1. Claim your Google Business Profile

Go to Google Business Profile, search for your business, and claim it or create it. It's free. Google will ask you to verify that you own the business.

2. Use your real business name

Write the name exactly as it appears on your sign and paperwork. Adding extra keywords to your name can get your profile suspended.

3. Pick the right categories

Your main category matters most. Choose the one that best describes what you do, like "Barber shop" or "Roofing contractor," then add a few secondary ones.

4. Add your hours, phone and website

Keep your hours up to date, including holidays. Add a website link. Profiles with a website give customers one more reason to trust you.

5. Upload real photos

Add photos of your storefront, your work, your team and your products. Fresh photos show customers you're open and active.

6. Ask happy customers for reviews

Reviews help you rank and help customers choose you. Ask right after a great job, and reply to every review, good or bad, politely.

7. Keep it active

Post updates and offers to your profile, answer questions, and keep your information the same everywhere: your website, Facebook, Yelp and Apple Maps.

Want us to do it for you?

Google Business Profile setup is included with our Growth and Pro website plans, or available as a $99 add-on to any plan.