Blog · 5 min read
Do I need a website if I already have a Facebook page?
A Facebook page is a great start, but it isn't the same as owning a website. Here's what each one does and why most businesses need both.
Lots of small businesses run everything from a Facebook page. It's free, your customers are already there, and it's easy to post. So why pay for a website?
What a Facebook page does well
- Shares news, photos and specials with people who already follow you
- Lets customers message you
- Shows reviews and recommendations
What a Facebook page can't do
- Show up well on Google. When someone searches "bakery near me," Google favors businesses with their own website and a Google Business Profile.
- Reach people who aren't on Facebook. Not every customer has an account, and many won't log in just to see your hours.
- Belong to you. Facebook controls the page layout, the rules and who sees your posts. A website is yours.
- Look fully professional. A web address like yourbusiness.com builds trust before a customer ever calls.
The best setup: both, working together
Use your website as your home base: services, prices, hours, photos, booking and a big "Call now" button. Use Facebook and Instagram to bring people to it. When you run ads, sending people to a clear website page usually turns more clicks into calls.
How to get started
You don't need a logo, photos or any tech skills. Send us your business name and Facebook page and we'll build a free preview of your website in 48 hours. If you like it, go live. If not, you owe nothing.